Nail salons are populated all across Philadelphia. We easily come across nail salons every few blocks or steps, but do customers critically assess nail services and salon experiences? Do salon owners carefully observe customer feedbacks?
Why is this important?
1. Understanding customers’ perceptions on nail salon services and how much they value salon quality is at the heart of a physically and mentally ideal salon experience.
2. Incorporating a strategic, data-centric approach is critical to modernizing the immigrant-dominated nail industry.
3. There is currently little to no dataset on Philadelphia's nail industry, if any at all across the entire nation.
1. Understanding customers’ perceptions on nail salon services and how much they value salon quality is at the heart of a physically and mentally ideal salon experience.
- "A 20/20 investigation shows that many salons are unsanitary and in some cases are causing customers severe infections." -ABCNews
2. Incorporating a strategic, data-centric approach is critical to modernizing the immigrant-dominated nail industry.
- Some newly arrived immigrants work in profit-maximizing, low-quality salons which may highly jeopardize their health. Improving overall standards of salon qualities can also improve manicurists' working conditions.
3. There is currently little to no dataset on Philadelphia's nail industry, if any at all across the entire nation.
Key Explorations:
- Where are most of Philly's nail salons opened?
- Where is most of the traffic for nail services?
- What is a "Good" nail salon?
- What distinguishes a good nail salon from a poor nail salon?
- When and where should Penn students go get their nails done?